Research

Working Papers

Berman and Feit, Principal Stratification for Advertising Experiments
[SSRN] [arXiv]

Dotson, Beltramo, Feit and Smith, Modeling the Effect of Images on Conjoint Choices
[SSRN]

Ada, Abou Nabout and Feit, Disclosing information about ad placements in online display advertising auctions
[SSRN]

Novak, Feit, Jensen and Bradlow, Bayesian Imputation for Anonymous Visits in CRM Data
[SSRN]

Phan, Bradlow and Feit, An Integrated Model for Dynamic Brand Equity
[SSRN]

Feit, Extending the Generalized Multinomial Logit Model: Error Scale and Decision Maker Characteristics
[SSRN]

Articles

Feit and Berman (2019) Test & Roll: Profit-Maximizing Marketing Experiments, Marketing Science
[MKSC] [arXiv] [SSRN] [replication files]

Han, Feit and Srinivasan (2019) Can Negative Buzz Increase Purchase Intent?, Marketing Letters
[MKLET]

Helveston, Feit and Michalek (2018) Pooling Stated and Revealed Preferences in the Presence of RP Endogeneity, Transportation Research Part B: Methodological
[TRB]

Zantedeschi, Feit and Bradlow (2017) Measuring Multi-Channel Advertising Response, Management Science
[MS] [SSRN]

Dotson, Fan, Feit, Oldham, and Yeh (2017) Brand Attitudes and Search Engine Queries, Journal of Interactive Marketing
[JIM] [SSRN]

Haaf, Morrow, Azevedo, Feit and Michalek (2016) Forecasting light-duty vehicle demand using alternative-specific constants for endogeneity correction versus calibration, Transportation Research Part B: Methodological
[TRB]

Helveston, Liu, Feit, Fuchs, Klampfl and Michalek, (2015) Will Subsidies Drive Electric Vehicle Adoption? Measuring Consumer Preferences in the U.S. and China, Transportation Research Part A: Policy and Practice
[TRA]

Feit, Wang, Bradlow and Fader (2013) Fusing Aggregate and Disaggregate Data with an Application to Multi-Platform Media Consumption, Journal of Marketing Research
[JMR]

Feit, Beltramo, and Feinberg (2010) Reality Check: Combining survey and market data to estimate choice models, Management Science
[MS]

Netzer, Olivier, et al. (2008) Beyond Conjoint Analysis: Advances in Preference Measurement, Marketing Letters
[MKLET]

Chapters

Feit and Bradlow (2019) Fusion Models in Homburg, Klarmann and Vomberg, Handbook of Marketing Research
[Springer] [code]

Feit, Feinberg and Lenk (2017) Bayesian Analysis in Leeflang, Wieringa, Bijmolt and Pauwels, Advanced Methods for Modeling Markets
[Springer]

Stahl, Valli and Feit (2017) Field Experiments in Homburg, Klarmann and Vomberg, Handbook of Marketing Research
[Springer]

Christian, Feit and Beltramo (2007, 2011) Expert Feature: Conjoint Analysis at General Motors in Feinberg, Kinnear and Taylor, Modern Marketing Research: Methods and Cases
[Centgage]

Feit, Pensig and Harper (2011) Expert Feature: Customer Analytics in Feinberg, Kinnear and Taylor, Modern Marketing Research: Methods and Cases
[Centgage]

Barr, Dokko and Feit (2012), Preferences for Plastic, in Barr, No Slack
[Brookings] [SSRN]

Books

Chapman and Feit (2015, 2019) R for Marketing Research and Analytics
[Springer] [authors’ website]

Schwartz, Chapman and Feit (2020) Python for Marketing Research and Analytics